Our Story

from side-street start-up to careem's exclusive partner

We started in a tiny office with one mission: kill hidden fees. Today, Swapp powers rentals across the UAE—and you’ll find us inside the Careem app too

We’re Swapp—a marketplace making mobility as flexible as your playlist. No deposits, no shady fees, just cars that fit your life right now

our mission

Enable seamless mobility that adapts to every individual’s evolving needs

From 1‑day dashes to month‑long adventures, we keep you moving—stress‑free

what fuels us

extreme ownership

Own every outcome

We grab responsibility by the horns—no finger‑pointing, just accountable badasses making things happen

customer elevation

Obsess over delight.

We predict needs, exceed expectations, and occasionally dispatch a friendly pigeon to check in

infinite innovation

Better every minute.

“Good” bores us. We learn, iterate, and push boundaries—because ordinary isn’t an option

united rhythm

Win & fail together.

We’re a hive where ideas bounce and “I got your back” is team anthem #1

ADAPTABILITY

Change? Bring it.

Curve‑balls keep us nimble. We pivot with a grin and turn surprises into superpowers

the right team
to face the problem

Driven by innovation, powered by people

→ C‑level exec at multiple startups in AUS & ME

→ First employee to launch Careem KSA; 8th globally

→ ex‑Cisco & KPMG

→ INSEAD MBA, BSc LUMS

→ 15 yrs in strategic finance, FP&A, audit

→ Led finance & cash teams across Europe & Asia

→ Former FP&A Director, GE EMEA

→ MSc Northeastern U, MSc Corvinus U

→ 10 yrs leading tech & biz teams across MENAP

→ ex‑VP Strategy/CPO @ Retailo; Product Lead & launch team @ Careem

→ Built SME lending, Careem Pay wallet & p2p, driver acquisition platform, plus B2B grocery platform across UAE, KSA, EGY, PK

→ C‑level exec at multiple startups in AUS & ME

→ First employee to launch Careem KSA; 8th globally

→ ex‑Cisco & KPMG

→ INSEAD MBA, BSc LUMS

→ 15 yrs in strategic finance, FP&A, audit

→ Led finance & cash teams across Europe & Asia

→ Former FP&A Director, GE EMEA

→ MSc Northeastern U, MSc Corvinus U

→ 10 yrs leading tech & biz teams across MENAP

→ ex‑VP Strategy/CPO @ Retailo; Product Lead & launch team @ Careem

→ Built SME lending, Careem Pay wallet & p2p, driver acquisition platform, plus B2B grocery platform across UAE, KSA, EGY, PK

ready to roll with SWAPP?

Whether you're a renter, supplier, or investor—there's room in our fast lane

Contact us at hello@joinswapp.com to get started